We have travelled a lengthy path together. IIDF has been our strategic partner since 2017. We have reviewed thousands of startups in the meantime, many of which are being piloted in X5 Retail Group now.
Our confidence in IIDF gives us the ability to constantly experiment with the format: in 2020, together with IIDF, we launched thematic workshops for business functions with in-depth interviews and an internal entrepreneurship program, which became a serious driver for the development of innovations in selected divisions.